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Outdoor advertising
Out-of-home advertising remains one of the most effective forms of brand communication in public spaces. However, its requirements have changed: While permanently installed advertising spaces were often dominant in the past, today the trend is towards flexible, quickly exchangeable systems that can be adapted to changing content, locations, and campaigns.
Flexible, visible, adaptable – modern solutions for changing demands
Outdoor advertising – flexible to use, technically sophisticated
Tension frames with textile prints or PVC tarpaulins are the modern answer to rigid outdoor advertising. They offer maximum design freedom, quick motif changes, and can be used either illuminated or unilluminated. Ideal for temporary campaigns or permanent installations – from small areas to large-format systems. The systems are weatherproof, modular, and can be professionally implemented on almost any surface. For impactful brand presences.
Brand power across the board
Used as a large-format company banner, the tensioning frame unfolds its full effect on facades or above parking lots. For example, at car dealerships, technology companies or lifestyle brands, the system creates a strong visual presence - weatherproof and durable. The motif can be quickly exchanged if necessary, e.g. for product launches or image campaigns. Thanks to modular frame elements, almost any surface can be covered with high quality and attention-grabbing designs.
High-quality advertising that evokes emotions
Ideal for retail stores: The illustrated textile-printed tension frames skillfully showcase products such as jewelry, fashion, or cosmetics – directly at the point of sale. Thanks to quick motif changes, seasonal collections or special promotions can be advertised flexibly. The systems can be installed illuminated, ensuring maximum visibility even at dusk or night. Whether shop windows, facades, or entrance areas – with individual design, your brand will attract all eyes.
Outdoor advertising
Illuminated vs. Non-Illuminated Outdoor Advertising – Visibility with a System
Whether with or without light – outdoor advertising is a powerful communication tool.
Non-illuminated advertising spaces are ideal for daylight locations, temporary campaigns, or cost-conscious solutions. They impress with their ease of use, quick installation, and low operating costs.
Illuminated outdoor advertising, on the other hand, ensures round-the-clock visibility – especially effective at dusk, at night, or on heavily trafficked routes. Equipped with energy-efficient LED systems (IP67), your message remains present at all times, even in rain, snow, or darkness.
The PR80 frame profile offers both options:
- Non-illuminated: economical and flexible
– Illuminated by edge lighting or as surface light: impressive and eye-catching
This allows you to purposefully showcase your advertising space – precisely tailored to location, purpose, and budget.
Film on PR80
PR80 Outdoor Frame – Stability Meets System
Discover in the video how the PR80 frame profile impresses with its clever tensioning system:
Pre-assembled corners with integrated tensioning technology enable quick, tool-free tarpaulin changes – without fragile spring tensioners. The system remains reliably functional – in heat, cold, wind or humidity. And thanks to its modular expandability, the frame grows flexibly with your project.
special constructions
Special Outdoor Structures
Special structures for outdoor frames – Tailored solutions for maximum advertising impact
Not every advertising space is standard – and this is where our special structures for outdoor frames come into play. Whether it's unusual formats, special mounting situations, or technical requirements beyond the norm: We develop individual frame systems that are precisely tailored to your structural conditions and advertising goals.
Custom-made outdoor frames for your vision
Our custom designs are created in close cooperation with architects, planners, and advertising technicians. We consider not only the visual impact but also static requirements, wind load zones, mounting surfaces, and lighting concepts. Whether curved facades, freestanding structures, or multi-part systems – we technically realize your idea.
Your advantages at a glance:
- Individual formats & geometries – even oversized or asymmetrical
- Special profiles for almost any mounting situation
- Optional static proof & technical drawings for building authorities & approvals, basic statics available
- Optional with LED lighting (edge or surface light)
- Weather-resistant materials according to DIN EN standards
- Integrated tensioning systems for easy tarpaulin changes – even for special shapes
From idea to finished frame solution
Whether a single piece or series production: Our experienced technicians and constructors will accompany you from the first sketch to the finished installation. The combination of expertise in profile technology, advertising technology, and statics results in durable special structures for outdoor use – with maximum visibility and technical safety.
Assembly video for PR80
Easy Installation of the PR 80 – Fast, Secure, Well-Thought-Out
Easy Installation of the PR 80 – Fast, Secure, Well-Thought-Out
The PR 80 frame profile is designed for particularly quick and professional installation – even on uneven facades or difficult substrates. Fastening is done via robust Z-brackets, which ensure precise alignment and a permanently stable connection.
Thanks to optional compensation washers, unevenness in the masonry or substructure can be effortlessly compensated – without any special constructions. This creates a flat, visually clean surface, even on old buildings or less-than-ideal mounting surfaces.
Result: A fast, professional installation with permanent hold – on almost any substrate, indoors or outdoors.
Click here for the installation video.
Tensioning Systems for Outdoor Advertising – flexible, technically sophisticated
PR80 from Primex – Stable, modular, and certified for wind load zone II
The Primex PR80 is the professional solution for large-format outdoor advertising. The statically tested system offers high stability – even in wind load zone II – and is ideal for facades, car parks or traffic areas. The PR80 is modularly expandable, making it particularly flexible for permanently installed systems. The frame is also optionally available with IP67-certified LED lighting – either with edge illumination or surface light for maximum visibility day and night.
PR32 – The mobile fabric frame solution for flexible promotional use
The PR32 is a slender outdoor frame with a 32 mm silver anodized aluminum profile and is mounted directly on the wall - without additional brackets. The lightweight, weatherproof system is ideal for temporary advertising spaces, events and promotional areas. Thanks to the flat-band system (14 × 3 mm) with barbs, tool-free motif changes from the front are possible at any time. The PR32 is shipped disassembled, is quick to assemble, and is optionally available with UV-resistant textile printing (e.g., Samba). Ideal for flexible advertising.
