Outdoor Frames - Visible outdoor advertising that withstands wind and weather
Outdoor advertising has only a few seconds to capture attention. At the same time, it must withstand constant exposure to sun, rain, wind, and temperature fluctuations. A good design alone is therefore not enough. Only a suitable outdoor frame ensures that the advertising space is taut, securely fastened, and professionally displayed over the long term.
For industrial companies, signage technicians, and exterior architects, weather-resistant frame systems offer a flexible solution for building facades, company premises, event spaces, and temporary campaigns. It is crucial to select the system that best suits the location, format, and duration of use.
Where can outdoor frames be used?
Outdoor frames are ideal for any location where large-scale messages need to be visible outdoors. Typical locations include building facades, commercial properties, construction sites, fences, parking lots, and event venues.
They can be permanently installed or used for temporary promotions. For example, a manufacturing company can use them to showcase a new product line in its factory. Advertising technicians can set up rotating campaigns at high-traffic locations. For landscape architects, the frames can be integrated into facade and open-space planning from the outset.
The PRIMEX outdoor frames are designed for wall mounting and, depending on the system, can be fitted with fabric banners or PVC tarps. The product line includes, among others, the PR32 and PR80 profiles.
PR32 or PR80—which system is right for you?
The choice of frame depends primarily on size, installation conditions, and desired features.
The PR32 Outdoor Frame is a relatively slim system designed for direct wall mounting. It is suitable for compact to medium-sized advertising spaces where a discreet frame appearance is desired. The graphic is stretched into the frame as a UV-printed textile. The system is shipped unassembled.
The PR80 Outdoor Frame has a greater depth and is modularly expandable. It can be fitted with a PVC banner or a fabric banner and can be optionally illuminated. This makes it particularly suitable for larger facade areas and projects that require high visibility from a distance.
The decision should not be based solely on the format. Wind loads, the surface, installation height, and the planned lighting must also be taken into account.
Fabric banner or PVC tarp?
Depending on the frame and application, various materials are available for the visible surface. Printed fabric banners create a high-quality, uniform appearance. PVC tarps are durable and are particularly well-suited for large-format or high-wear applications.
It is important that the material be suitable for the duration and location of the campaign. A temporary event advertisement has different requirements than a permanently installed facade surface. Wind permeability and the type of tensioning can also be critical factors for larger formats.
PRIMEX offers a wide selection of outdoor fabric bannersthat can be adapted to the respective frame systems. Both textiles and tarps can be replaced later. The structure remains in place while the design and message change.
How can outdoor advertising maintain a professional image in the long term?
Outdoors, the system is constantly exposed to mechanical and environmental stresses. UV radiation can affect colors, wind puts strain on banners and fastenings, and temperature fluctuations affect materials and joints.
That is why outdoor frames should not be designed like ordinary indoor frames. The key factors are sturdy aluminum profiles, appropriate tension, even tensioning, and fasteners that are suitable for the surface. PRIMEX describes its outdoor systems as resistant to UV radiation, rain, wind, and fluctuating temperatures.
It’s also a good idea to perform regular visual inspections. During these inspections, check the tension, mounting points, and any visible damage. When switching between campaigns, changing the graphics also provides a good opportunity to inspect the system.
Real-world example: Large-format advertising on a factory building
An industrial company wants to use the facade of its production hall for a new employer branding campaign. The surface area is large and visible from a busy street. While a simple banner mounting system might work in the short term, it could quickly develop wrinkles and look untidy.
A modular outdoor frame creates a clearly defined, evenly tensioned advertising space. Thanks to its large size, the message is visible even from a distance. If a new campaign is launched later, all you have to do is replace the banner.
If the advertising space is to remain visible during the evening hours, optional lighting can be incorporated into the PR80 system. The power connection, lighting system, and cable routing should be determined before installation.
Check the installation and the substrate early on
Even the safest design will only function properly if it is installed correctly. Before placing an order, you should know the wall construction, load-bearing capacity, frame dimensions, and installation height. For insulated facades or uneven surfaces, special spacers and fasteners may be required.
PRIMEX offers a installation aid for the Z-bracket with an integrated level. It helps ensure faster and more precise alignment of the brackets. For complex installation situations, PRIMEX also offers a professional PRIMEX installation service can be utilized.
Conclusion: A good outdoor frame keeps advertisements visible over the long term
Outdoor frames combine a strong visual impact with a durable and versatile design. Interchangeable banners allow for new campaigns without having to replace the entire system. At the same time, sturdy profiles and appropriate mounting solutions ensure a professional appearance in a variety of weather conditions.
Are you planning to set up an advertising space on a building facade, on company grounds, or for an event? Discover the outdoor frames from PRIMEX and get advice on sizes, banners, mounting options, and optional lighting.
