Besucherströme in moderner Messehalle mit zahlreichen Ausstellungsflächen und Ständen. Dynamisches Umfeld für Messen, Events und Markenpräsentation

Trade Fairs - Events & Promotion

Primex display systems stand for flexibility, professional impact, and efficient handling. Quick to set up, easy to transport, and individually configurable – perfect for a strong brand presence at trade fairs, events, and the point of sale.

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Live communication is gaining importance

Trade fairs, events, and promotional campaigns are among the most effective instruments of live communication. Especially after the pandemic-related restrictions of recent years, it has become clear how valuable personal encounters, direct brand perception, and multi-sensory experiences are for customer loyalty, product experience, and business initiation.

At the same time, expectations for flexibility, mobility, and reusability are increasing: presentation systems must be visually appealing, adapt to different stand sizes, and be transportable, assemble-able, and reconfigurable with minimal effort – without compromising brand impact and design quality.

Versatile Applications – Systems for Trade Fairs, Roadshows & Brand Presentation

Primex offers modular fabric frame systems specifically designed for temporary indoor brand presentations. Depending on the requirements, the systems can be used illuminated or unilluminated – as a single wall, counter, or comprehensive stand concept.

Standard Solutions with a System – Flexible & Economical

For common trade fair sizes, event formats, or sales areas, Primex offers a wide range of proven standard solutions that are available at short notice, easy to assemble, and logistically efficient. These solutions can be combined modularly – e.g., as a compact exhibition wall, two-sided promotional area, LED light cube, suspended rings, or freestanding advertising column.

Your Advantages at a Glance

  • Tool-free assembly and disassembly
  • Reusable & scalable
  • Interchangeable prints for seasonal use
  • High visibility with minimal space requirements
  • Ideal for self-assembly, roadshows, or agency use
  • Efficiently scalable – even for large series and international rollouts


For projects with high quantities, international requirements, or branch-based brand architecture, you benefit from our flexible production structures.

Messestand mit großflächigen Grafikflächen und integriertem Counter für Markenpräsentation. Flexible Raumlösung für Messen, Events und Promotionflächen

Unlit exhibition walls – flexible and efficient

Light elements such as lightboxes, illuminated pillars, illuminated counters, suspended or free-standing illuminated cubes or columns create optical highlights to make the stand stand out from the crowd.

The textile tension frames are, of course, also available unlit and can be freely combined.

LED Leuchtwand mit individuell bedruckbarer Grafikfläche für aufmerksamkeitsstarke Markenpräsentation. Mobile Displaylösung für Messen, Events und Promotion

Mobile LED Exhibition Walls – Powerful Impact, Flexible Solution

Brilliant illumination, mobile use: Our LED exhibition walls impressively showcase your brand – ideal for trade fairs, events, and conferences. For maximum long-range impact and memorable brand appearances.

Messestand mit farbintensiven Grafikflächen und integrierten Präsentationsbereichen für starke Markeninszenierung. Kreative Standgestaltung für Messen, Events und Promotionaktivitäten

Modular Exhibition Stands – Pure Sustainability

Can be individually combined from wall modules, light frames, counters, and room dividers. Our modular systems are CI-compliant, easy to transport, and can be flexibly adapted to any stand concept.

LED Display mit Aluminium Rahmen und austauschbarer Grafikfläche sowie faltbares Gestell für mobilen Einsatz. Flexible Präsentationslösung für Messen, Events und Promotion

Promotion & POS Systems for Strong Brand Presence

Whether mobile back walls, counters, or illuminated pillars: Our systems effectively showcase products at the POS or events – easy to transport, versatile, and ideal for eye-catching presentations.

Abgehängtes Messeelement mit großflächiger Markenbeschriftung zur Fernwirkung im Messestand. Effektive Markenpräsentation für Messen, Events und Promotionflächen

Ceiling Hangers & Room Staging – visible from every perspective

Whether cubes, rings, or banners: Ceiling hangers make a strong statement and ensure high visibility from afar. Ideal for trade fairs and events – illuminated or unilluminated, individually plannable and perfectly tailored to your brand presence.

LED Leuchtrahmen mit austauschbarem Textildruck und integrierter Hinterleuchtung. Flexible Präsentationslösung für Messen, Events und Promotion mit einfachem Motivwechsel

Versatile systems with interchangeable textile prints

Our durable aluminum frames are lightweight and easy to transport. The high-quality textile prints can be changed quickly and without tools – ideal for changing campaigns, seasonal motifs, or multilingual use.

Custom special solutions – strong brand presence with eye-catching appeal

If standard solutions are not enough, Primex also creates tailor-made special constructions that are specifically adapted to brand experience, architecture or design concepts. These include:

  • Freeform light elements
  • Curved textile walls
  • Architectural integration into brand spaces
  • Oversized murals or ceiling objects
  • Individual CI special colours, special profiles and finishes
  • These special solutions offer maximum visual impact, high identification with the brand and ensure a lasting impression on trade fair visitors and event guests.
Messestand mit abgehängtem Leuchtelement und großflächiger Markenbeschriftung für hohe Sichtbarkeit. Professionelle Präsentationslösung für Messen, Events und Promotion

Ceiling Hanger as a Custom Build – Product Presentation with a Concept

A custom-made ceiling hanger was developed for Segen, a Europe-wide wholesaler of photovoltaics. The design is visually based on a solar module – a deliberate choice to directly reflect and visually reinforce the product concept. The ceiling hanger serves as an eye-catching design element and ensures high visibility across the exhibition area. This way, the product is not just presented, but specifically staged – a successful example of well-thought-out special construction with recognition value.

Messestand mit großen, geschwungenen Deckenhängern in Weiß und Blau:

Special designs in exhibition stand construction – attention guaranteed!

"Can't be done, doesn't exist" – this guiding principle was impressively implemented at the exhibition stand of Triflex GmbH & Co. KG. An oversized ceiling hanger in a striking X-shape attracted maximum attention as an eye-catcher. Made from lightweight aluminum profiles and covered with high-quality textile printing, the element perfectly showcased the company brand. Special shapes like this demonstrate: individual solutions in exhibition stand construction create a lasting impression – precise, creative, and functional.

LED-Messewürfel mit verschiedenen Sprüchen in blauem Design auf der Bühne des Deutschen Ausbildungsforums.

LED Light Cubes for Trade Show Appearances with a Wow Effect

For the German Training Forum, we produced three 1 x 1 m LED light cubes and effectively stacked them on top of each other – turning the stage into a real eye-catcher. Each cube can also be used individually, flexibly combined, and ideally adapted to new trade fair concepts with changeable textiles. Whether as a floor highlight or a ceiling hanger: the high-quality light cubes bring light, attention, and style to your next trade fair appearance – sustainably and reusably.

Your benefits at a glance

  • Modular exhibition walls – illuminated & non-illuminated, with easy assembly
  • Mobile LED systems with long-distance impact
  • Tool-free graphic changes – for campaigns & promotions
  • Ceiling hangers, cubes & special shapes for maximum visibility
  • Combinable standard formats & individual custom solutions
  • Fast implementation & logistical scalability
  • Consulting, design & production from a single source

Whether it's a mobile LED exhibition stand, a compact promotional area, an optical eye-catcher, or an individually staged brand module – with Primex exhibition systems, you can create temporary spaces that impress. Flexible, high-quality, eye-catching – and as versatile as your brand.

Messestand mit großen blauen Deckenhängern in Würfelform.
Messestand-Set mit Deckenhänger und Theke in Weiß
Messestand mit großem, leuchtendem, orangefarbenem Deckenhänger
Weiße Deckenhänger auf einer Messe, schwebend über einem Messestand zur Fernsicht und Markenpräsentation
Abgehängtes, beleuchtetes Würfelelement mit Markenbranding zur aufmerksamkeitsstarken Präsentation im Raum. Effektive Sichtlösung für Messen, Events und Promotionbereiche
Weißer Deckenhänger auf einer Messe über einem Messestand von Porsche Classic mit mehreren ausgestellten Oldtimern darunter.

Suitable Products

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Frequently Asked Questions

What makes Primex tension frame systems ideal for trade shows and events?

Our systems combine strong brand impact with maximum flexibility: They are modular, easy to transport, can be assembled and disassembled without tools, are quickly ready for use, and can be restaged for any campaign using interchangeable textile prints – perfect for roadshows, trade fairs, or promotional areas.

Can I assemble the systems myself?

Yes! The tension frames are designed for tool-free assembly and are ideal for self-assembly – even without exhibition builder experience.

Especially with recurring uses (e.g. in agencies or sales teams), you save time and costs.

What are the advantages of LED-illuminated exhibition walls?

Illuminated systems ensure maximum long-distance impact, brilliant brand presence, and high recognition – even in low ambient light. Ideal for eye-catching trade fair appearances, events, or attention-grabbing POS installations.

Can the prints be changed?

Absolutely! The textile prints can be exchanged without tools and in just a few minutes. Whether it's a seasonal campaign, a new language, or a CI adjustment – you remain maximally flexible and resource-efficient.

Are there modular solutions for larger exhibition stands or events of varying sizes?

Yes, our systems are scalable and can be individually assembled from various modules such as walls, counters, room dividers, roofs, shelves, cabins, or lighting elements – entirely according to your needs and CI specifications. Complex stand concepts can also be realized.

What if we need a special design or something "special"?

No problem! We create customized special solutions – from curved textile walls and free-form lighting elements to CI-compliant ceiling hangers. Special profiles, individual color schemes, or oversized constructions are part of our service portfolio.

Are the systems suitable for international roadshows?

Yes, some are ideally suited for this. The lightweight design, high transportability, and simple assembly make our systems ideal for international deployments – be it in a trade fair context, for retail tours, or promotion campaigns. Series production and rollout support included. The assembly instructions in picture form can be understood internationally.

What are ceiling displays and how do they work?

Ceiling hangers – in the form of cubes, banners, rings, cuboids, L-shapes or U-shapes, or individual special shapes – ensure maximum visibility from above and serve as a concise orientation aid on the exhibition grounds. They can be realized illuminated or unlit and are individually tailored to your brand impact.

How durable and easy to maintain are the systems?

Our aluminum tension frames are robust and durable. The textiles are even partly washable, UV-resistant, and can be used multiple times – ideal for sustainable brand presentations with lower resource consumption.

Can we deliver at short notice?

Yes, this is part of our daily business - we live and breathe it. Many of our standard formats and modular systems are available at short notice. Perfect for quick deployments, tight trade fair deadlines, or spontaneously planned promotions. Just contact us - we'll find a solution!

Does Primex also offer consulting and design services?

Yes – we support you from the idea to implementation: with design proposals, visualizations, technical planning, and logistical processing. Upon request, we also offer prototyping, CI consulting, or a sampled proposal to ensure decision-making certainty.

What sets Primex apart from other providers?

Primex stands for brand impact, flexibility, and the highest quality – throughout Europe.

We offer a wide variety of systems: We always find the right solution for the most diverse requirements – whether it's a standard format or a custom-made product.

  • Individually designable systems: Precisely tailored to your brand.
  • Tool-free, quick assembly: For efficient setup and dismantling, even in time-critical situations.
  • Brilliant textile printing: For maximum visual presence.
  • Optional LED staging: For atmospheric and effective lighting solutions.
  • Special solutions and custom constructions: A growing and important element at Primex. Here we develop tailor-made systems that cause a stir in the industry across Europe and create unique brand experiences.
  • Our claim: We always select the optimal solution from our broad portfolio – tailored to your needs and goals. All from one source, precise, brand-appropriate and reliable.
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