Schaufenster mit Modepuppe und großflächigem Portraitmotiv im Fashion Store. Hochwertige Wandgestaltung für Einzelhandel und Shopfitting zur Inszenierung von Produkten

Retail & Shopfitting

Retail requirements have changed significantly in recent years: customer experience, brand impact, orientation, and well-being are playing an increasingly central role in store design. At the same time, solutions must be economical, modular, and adaptable at short notice – especially with frequent campaign changes, seasonal promotions, or store locations with different layouts.

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Visual communication that flexibly grows with your requirements

Primex offers retail-appropriate system solutions for modern shop concepts, from classic textile tension frames to illuminated LED advertising walls and acoustically effective decorative elements that fulfill both functional and design tasks.

Modular and flexible: Systems for every requirement

Our tension frame solutions are available in single or double-sided versions, various depths, and any format – custom-made or as standardized series solutions for rollouts.

Mode-Schaufenster mit winterlicher Dekoration und großflächigen Textilspannrahmen im Hintergrund, die hochwertige Stoffdrucke mit Schneelandschaften zeigen und die präsentierte Kleidung stimmungsvoll in Szene setzen.

LED Lightboxes & Light Walls for Striking Visual Accents

In the Bailly Diehl Store Frankfurt, backlit textile frames set special accents. The LED light boxes ensure high visibility and create atmosphere. All designs can be flexibly exchanged seasonally or thematically – and without tools.

Trennwand im Einzelhandel mit einem Motiv, das eine Person zeigt.

Acoustic pictures & room dividers for a better store atmosphere

In the menswear store, sound-absorbing acoustic pictures and room dividers significantly improve the room acoustics. They reduce reverberation, create a sense of calm, and at the same time add stylish design elements to open retail areas.

Beleuchteter Deckenhänger im Einzelhandel mit großen Hundemotiven.

LED Hexagon Ceiling Frame – An Eye-Catcher in the Showroom

In the DEHNER flagship store, the hexagonal LED ceiling module specifically draws attention to selected product areas. Special shapes and individual solutions create unique highlights in the sales area.

Textilspannrahmen im Schaufenster mit dem Motiv einer Frau, die auf einem Lederkoffer sitzt.

Elegant Textile Lightboxes for Stylish Brand Presentation

In the exclusive women's store, unlit textile lightboxes create elegant, frameless surfaces for brand presentation. Ideal for changing campaigns and decorative zones – a cost-effective solution in upscale retail.

Tool-free graphic changes: ideal for seasonal adjustments, languages, product updates

Thanks to the keder system, prints can be exchanged easily, quickly and on-site – an attractive alternative to costly shop renovations. The prints are high-quality, durable and recyclable – optionally also with antibacterial finishing.

Palmers LED-Lichtwand mit Schwarz-Weiß-Motiv einer Frau zur Präsentation von Badeanzügen.

Light as an Experience – Targeted Control in the Room

In retail, lighting serves a dual function: it provides both orientation and emotion. Illuminated fabric light boxes with LED technology showcase product areas, guide the customer's gaze, and create a harmonious overall effect in the store.

  • Lighting systems are dimmable, manually or automatically controllable (e.g., DALI, app, controller)
  • Brightness can be adjusted to match the motif or time of day
  • Ideal for brand presentations that conform to corporate design, even with changing thematic areas
  • Integration into existing building technology possible
LED-Lichtwand als Sonderkonstruktion bei C&A in Amsterdam mit dem Bildmotiv einer Frau, über einer Rolltreppe erstreckt.

XXL Light Wall for C&A Amsterdam – Impressive Luminosity Across 5 Floors

For the C&A flagship store in Amsterdam, we realized a 14 x 22.5 m light wall made of 25 light boxes – a central design element of the concept developed by GENSER London. The frame dimensions were optimally adapted for production to ensure brilliant colors with efficient material usage. DALI dimming, coupled with the building's technical systems, allows individual brightness control of the image motifs. We mastered the challenging installation in tight areas next to the escalator thanks to specially developed tools. This creates an impressive light artwork that shapes the space and delights visitors.

Eine gebogene LED-Lichtwand zeigt eine Werbedarstellung für Palmers: Abgebildet ist eine Frau im Badeanzug, großflächig und aufmerksamkeitsstark inszeniert

Palmers stores re-imagined: LED walls with style and emotion

For the redesign of their stores, the well-known lingerie and hosiery brand Palmers opted for custom-made LED walls. Curved special forms for an elegant, ceiling-high corner solution and a free-standing version provide flexible design options and maximum impact. The brilliant motifs perfectly showcase products and create an experience that combines style and atmosphere. With our LED walls, every store appearance becomes a special highlight.

LED-Lightbox im Retailbereich für Palmers-Werbung mit einem schwarz-weißen Bild, auf dem ein Mann von hinten von einer Frau umarmt wird.

Floor-to-ceiling LED walls for orientation and stylish shopping

Floor-to-ceiling LED walls for orientation and stylish shopping
In Palmers stores, floor-to-ceiling LED walls not only create visual highlights but also guide customers specifically through the store. An impressive black-and-white motif subtly but effectively points to the men's underwear section. The clear imagery, combined with modern LED technology, creates structure and a tidy spatial effect. This results in a pleasant shopping atmosphere where customers can intuitively find their way – stylishly, efficiently, and in line with the brand.

Acoustic Solutions for Retail Environments

Modern shop concepts often rely on open-plan layouts, concrete, glass, or metal – materials that lead to poor room acoustics. This demonstrably has a negative impact on dwell time, consultations, and general well-being.
Sound-absorbing elements such as acoustic panels, ceiling sails or double-sided room dividers can be used to specifically:

  • Reduce reverberation time
  • Acoustically relieve consultation areas
  • Create an atmosphere that invites people to linger.

The surfaces remain fully usable – as advertising space, design element or CI-compliant decoration.

Einzelhandel mit großem Akustikbild, das eine Frau in Kleidung in Beigetönen zeigt.

Acoustic walls with a design impact for stylish and sophisticated stores

Discover large-format acoustic elements that perfectly combine design and function. Our individually customizable walls can be seamlessly integrated into any modern store concept – whether as an advertising surface, a stylish design element, or CI-compliant decoration. At the same time, they specifically improve room acoustics, creating a pleasant atmosphere that invites customers to linger and sustainably enhances the shopping experience.

In einem Retail-Bereich hängt ein Akustikbild, das als Motiv eine Frau mit auffälligen, voluminösen Locken zeigt und dadurch einen modernen, stilvollen Akzent setzt.

Acoustic pictures in the store: Stylish design meets perfect room acoustics

In this modern, clean store with white surfaces and large mirrors, a wall-filling black and white acoustic picture ensures both tranquility and style. The large-format solution not only improves acoustics but also becomes a striking design element. Thanks to the tool-free textile change, the motif can be adjusted at any time – ideal for flexibly adapting the space to seasonal or thematic concepts. Function and effect merge to create a shopping experience with flair.

Scalability and production reliability – even at high volumes

For chain stores, brands, and retail groups, scalability is a central criterion. Primex offers solutions for individual locations as well as for national or international rollouts. For series productions and high volumes, we work with long-standing production partners in Eastern Europe, Turkey, or Asia, depending on the requirements. This ensures that quality, delivery time, and price-performance ratio are right in every project phase.

Your advantages at a glance

  • Individual tension frame solutions – with or without lighting
  • Fast graphic changes – tool-free, on-site, cost-efficient
  • LED lighting systems for targeted customer engagement and brand staging
  • Acoustic solutions for pleasant room ambience and improved conversation atmosphere
  • Suitable for individual locations to international series rollouts
  • Flexible production & logistics through scalable manufacturing partners


Whether it's a promotion, renovation, assortment change, or brand refresh – with Primex solutions, you can design sales areas that have an emotional impact, provide functional relief, and can be economically adapted. High-quality in execution, flexible in handling, strong in impact.
Primex – for retail solutions that adapt instead of committing.

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Frequently Asked Questions

Why are Primex systems ideal for modern sales areas?

Because they adapt flexibly to changing requirements in everyday store operations – be it for campaign changes, new products, seasonal themes or redesigns. Our solutions are modular, CI-compliant and can be updated without tools – without extensive renovations or high costs.

Which systems are particularly in demand in retail?

Our most popular retail solutions are:

  • Textile lightboxes – in custom sizes
  • Light walls & lightboxes for strong visual accents in the store
  • Acoustic elements & room dividers – for a better atmosphere and design impact
  • Ceiling or wall modules in special shapes – such as LED hexagons as a highlight
Can the systems specifically highlight brand or product areas?

Yes. Staging is our strength: Backlit LED frames or striking special shapes, such as a hexagon, can be used to specifically mark zones in the store – whether for new products, promotions, or premium areas. Light creates focus and directs the customer's gaze exactly where it counts.

What are the benefits of acoustic elements in a store?

Modern showrooms with glass, concrete, or metal often create disturbing reverberation. Our acoustic pictures, room dividers, and ceiling sails create calm, foster trusting consultations, and increase well-being – all without sacrificing design or advertising impact.

Can the systems also be used for rollouts or branch chains?

Absolutely. Our systems are ready for series production, scalable, and logistically sound—whether for a single location or an international rollout. We offer standardized solutions with individual customization options and, if required, coordinate production and shipping through an international partner network.

Which lighting systems are used?

Our LED systems are high-quality, durable, and controllable:

  • Dimmable via DALI, app, or controller
  • Individually adaptable to the motif, time of day, or brand CI
  • Integratable into existing building technology
  • Powerful and energy-efficient, even for XXL areas like in our project for C&A Amsterdam
What formats and installation depths are possible?

Whether single-sided or double-sided, narrow or deep, small or spanning multiple floors: Our frames are custom-made to measure – or as series solutions for standardized rollouts. Special shapes and ceiling modules can also be realized.

Does Primex also assist with concept development and implementation?

Yes – we support you from the initial idea to the finished area: with consulting, visualization, technical planning and implementation. We think in systems, not in individual parts – this creates a store experience that works and lasts.

Can the systems also take on creative tasks?

Absolutely. Our frames and acoustic elements combine functionality with design. Whether it's CI-compliant surfaces, harmonious decorative zones, or visual highlights – we ensure that technology, brand world, and interior design merge into a powerful overall experience.

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